Last releases
Sharing our vision and expertise
To benefit from our experience and not miss out on any opportunities
Don’t Forget the Little Guy: Making AgTech Work for Every Grower
«DON’T FORGET THE LITTLE GUY: MAKING AGTECH WORK FOR EVERY GROWER»
Agriculture is at a turning point. New technology is emerging at a rapid pace, offering solutions to labor shortages, rising costs, and the constant pressure to increase productivity and profitability. But there’s a problem—many of these innovations seem to be designed with only the largest farming operations in mind. Small and medium-sized growers, who make up the backbone of the agricultural industry, are often left on the sidelines, struggling with the same issues but without the same level of access to game-changing technology.
Meet Our Experts at the World Ag Expo and FIRA in February !
« MEET OUR EXPERTS AT THE WORLD AG EXPO AND FIRA IN FEBRUARY ! »
At AgTech Collective, we are deeply connected to the field. We work closely with farmers, manufacturers, and innovators to understand the real challenges of modern agriculture and provide tailored solutions. With our field expertise andinternational network, we help connect the right people with the right technologies. One of the key advantages of having experts in different regions of the world is our ability to cover multiple major events simultaneously, ensuring a broader reach and deeper engagement with industry actors.
Are we thinking about AI the right way ?
«Are we thinking about AI the right way?»
AI has dominated conversations across multiple industries and AgTech is no different. Today I want to highlight four themes to consider when thinking about AI and how they apply to the AgTech sector.
The Future of AgriTech is Built, Not Pitched: The reality of M&A in Agriculture
«The Future of AgriTech is Built, Not Pitched: The reality of M&A in Agriculture»
The past decade has seen a lot of innovation come to agriculture through the acquisition of startup technology by the incumbent agriculture corporations such as John Deere and Kubota.
Key acquisitions of AgTech startups like Granular, Blue River Technology, Bear Flag Robotics, and most recently Kubota's acquisition of Bloomfield Robotics have enabled agricultural incumbents to buy rather than build tech, in an effort to bring new capabilities such as digital platforms and autonomy into their global product lines.
The Rise of Digital Platforms: A Reflection on Past Challenges and a Vision for the Future
«THE RISE OF DIGITAL PLATFORMS: A REFLECTION ON PAST CHALLENGES AND A VISION FOR THE FUTURE»
Digital agriculture has been a core focus of my career, and I’ve witnessed its evolution from both the inside and the outside. The first part of the 2010s brought an exciting surge of innovation in digital platforms, fueled by optimism and significant investments. However, by the late 2010s, that initial enthusiasm had faded due to limited success, wasted capital, and slower-than-expected adoption.
The Dealer in Ag: A Natural Role, Evolving with Technology
«THE DEALER IN AG: A NATURAL ROLE, EVOLVING WITH TECHNOLOGY»
This article explores the evolving role of agricultural dealers in a technologically disruptive landscape. It examines how dealers are becoming digital facilitators, harnessing the potential of AI, and cultivating a growth mindset to succeed in this dynamic environment. The changing landscape necessitates adapting to new technologies and opportunities.
From Revolution to Reality: The Evolution of Agricultural Robotics
«FROM REVOLUTION TO REALITY: THE EVOLUTION OF AGRICULTURAL ROBOTICS»
Three years after exploring the agricultural robotics revolution, this article provides an updated overview of the sector. What progress has been made? Why do so many startups still struggle to succeed? And most importantly, what are the keys to adapting solutions to meet the real needs of farmers? Between market expansion and persistent challenges, let’s dive into the evolution of a rapidly transforming industry.
The Future of Pest Monitoring in Agriculture
« How Automation and AI Are Revolutionizing Crop Protection »
Automation is transforming agriculture as growers seek ways to reduce labor costs, increase operational efficiency, and maintain financial sustainability. While much attention has been on automating tasks like weeding and spraying, other aspects of farming—such as pest monitoring—are prime candidates for automation. Pest monitoring is essential for protecting crops and timing mitigation efforts accurately, yet it has historically relied on labor-intensive manual practices. Today, advancements in technology are opening new possibilities for autonomous pest monitoring that were unimaginable just a decade ago.
Merging Expertise and Passion for Agricultural Innovation
« Leading AgTech To Sucess »
Discover how the AgTech Collective is transforming modern agriculture through innovation, bringing together experts in precision farming, sustainable practices, and strategic development.
The AgTech Collective unites agricultural and technology experts with a shared mission: enhancing modern farming practices through cutting-edge technology and sustainable solutions. This new agricultural technology coalition blends diverse expertise and an international network, addressing today’s farming challenges with precision.