OUR TEAM

SHAPING THE FUTURE OF FARMING TOGETHER

Our team of independent AgTech consultants brings a rich amalgamation of expertise

Our team operates like superheroes of the AgTech world. Masters of strategy, they identify the best market entry points with precision, fuel growth through strategic partnerships with laser-sharp insights, and craft marketing initiatives that resonate like a superpower. Their combined experience is their secret weapon, giving them the ability to navigate challenges and unlock opportunities across the agricultural landscapes of Europe, North America, South America and Australia. For companies seeking expansion, innovation, and lasting impact, they are the unbeatable allies in the field.

MEET THE AG-Vengers team

ALLAN FETTERS - 🇺🇸

The Innovation Alchemist

Founder of AGceleration Advisory
A third-generation farmer from California's San Joaquin Valley, he has over 30 years of experience in agriculture, particularly in crop inputs and agri-tech. He focuses on helping startups, investors, and farmers adopt innovative technologies to improve productivity and sustainability. Leveraging his expertise in sales, management, field research, and technology, he develops strategic business plans that drive commercialization and value creation, with the goal of shaping a more prosperous future for the agricultural sector.

MICHAEL MACALINO - 🇦🇺

The Growth Guardian

Founder of Recode Ventures
Michael is a serial entrepreneur, operator and advisor, with a passion for redesigning the food system. With experience as the Managing Director for APAC at SVG Ventures Thrive and Director for AgriFood tech at BDO, Michael privately advises startups and organisations across the global AgriFood innovation eco-system.

ALEJO VALVERDE LYONS - 🇦🇷

The Ag Navigator

Founder of AVL Advisor & Coach
Alejo is a seasoned business leader with extensive experience in the agricultural sector, having held key roles at Monsanto and Bayer across Latam. His deep understanding of the row crops market and stakeholders in the region has been pivotal in helping startups to understand market needs, improve their business approach, and develop their teams. As an advisor and leadership coach, he bridges traditional agriculture with the digital landscape, fostering collaboration and developing solutions to tackle industry challenges and drive sustainable growth.

The Business Architect

PATRICK HONCOOP - 🇳🇱

Founder of AgTech-Pro
Patrick is an agtech entrepreneur focused on driving global adoption to strengthen agricultural resilience. With experience in the Netherlands, Germany, and the USA, he combines a Master's in Agricultural Engineering with hands-on expertise. Formerly leading digital strategy at CLAAS and co-creating 365FarmNet, Europe’s top farm management platform, he now works as an independent consultant. Patrick supports startups, corporations, and investors by offering market insights, aiding expansion, and building strategic partnerships.

MAXENCE GUILLAUMOT - 🇫🇷

The Field Investigator

Fonder of AgTech Market
Cereals farmer and mechanical engineer, he began his career at CLAAS on the tractor development side. In 2022, after two years working as a business developer at Naïo Technologies, across various regions, he recognized the gap between new technologies and their markets. Since then, he has been assisting numerous AgTech companies in making informed business and product decisions. His close connection to the field and farmers is crucial in bringing specific market insights and an agro-economic perspective to his work.

RHISHI PETHE - 🇺🇸

The Tech Harvester

Founder of Metal Dog Labs
Rhishi has had leadership roles at Mineral (an Alphabet company), The Climate Corporation (Bayer), Amazon, and other technology companies. He has led two startups through exits, and one through a spin out. He has extensive experience in artificial intelligence, supply chain and logistics, product, data & technology strategy, robotics & computer vision, sustainability, and data interoperability.

Want to join the collective ?

SUBJECT MATTER EXPERTiSes

Our global network can bring additional expertise into the project to deliver the best results.

STRATEGIC ALLIANCES

Thanks to a network of strategic alliances, we can call on local and technological experts to provide additional expertise, services and advice in the field.

Upstream Ag Insights provides agribusiness professionals curated news plus insights and analysis at the intersection of innovation and business in agriculture.

Verdant Partners is a leading M&A advisory and consulting firm specializing in the global food and agribusiness sectors.

Schultz Collaborative is a problem-led marketing firm that helps companies design new market categories and craft compelling narratives to lead and dominate their sectors.

What makes this Collective Unique?

farming Knowledge

We see too much theory in agri-tech. Our advisors are actively farming or have a farming background, staying close to practical realities. This hands-on experience is the foundation for developing solutions that truly matter.

AgTech Expertise

Agriculture and technology are complex fields, and no one can know everything. However, with our network of experts in their respective fields, we can provide you with a wealth of expertise, regardless of agricultural sector or activity.

Operational experience

By having worked in startups and agribusiness, the team has a lot of experience. Today, we remain operationally active in supporting clients, ensuring that we provide not just theoretical insights, but practical, operational support.

Extensive Network

We have a high-caliber team of individuals, each with extensive networks in startups, scaleups, agribusiness, and agtech investors. By working with us, you gain access to this invaluable network.

Global perspective

Our team of advisors and experts offers a genuine global perspective, bringing deep knowledge of their markets and valuable local connections.

Collaborative mindset

We prioritize collaboration, firmly believing that we can only succeed together. There is a growing need for increased cooperation within the agtech ecosystem, and we want to lead in this.